IP, Advertising and Competition Law

Another focus of our practice includes intellectual property, advertising and competition law. We advise and represent clients on various brand building issues and assist them in capitalizing on the value of the brand, optimizing marketing campaigns, CRM initiatives, media channels and distribution models (e.g. traditional, digital, selective distribution or franchising) while minimizing legal risks. This essentially covers the following issues:

• Trademark, name, design and copyright law
• Trademark protection, license agreements, franchising
• Sponsoring
• Influencer
• Blogger
• Social media, sweepstakes, giveaways
• E-commerce and domain names